Privacy Policy

Last updated: January 2026

1. Introduction

What4Wheels ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services.

2. Information We Collect

Personal Information

When you create an account or make a purchase, we may collect:

  • Name and email address
  • Username and password (encrypted)
  • Shipping address for QR code sticker orders
  • Payment information (processed securely by Stripe)

Vehicle Information

Information you choose to share about your vehicles:

  • Vehicle make, model, year, and specifications
  • Modifications and customisations
  • Photos you upload
  • Vehicle history and ownership details

Automatically Collected Information

When you use our service, we automatically collect:

  • IP address and browser type
  • Device information
  • Pages visited and time spent on site
  • Referral source

3. How We Use Your Information

We use the information we collect to:

  • Create and manage your account
  • Process and fulfil your QR code sticker orders
  • Display your vehicle profiles (based on your privacy settings)
  • Send you important service updates and notifications
  • Improve our website and services
  • Respond to your enquiries and support requests
  • Prevent fraud and ensure security

4. Information Sharing

We do not sell your personal information. We may share your information with:

  • Service Providers: Third parties who help us operate our service (e.g., Stripe for payments, shipping carriers for delivery)
  • Legal Requirements: When required by law or to protect our rights
  • Public Profiles: Vehicle information you choose to make public will be visible to anyone who scans your QR code or visits your profile

5. Data Security

We implement appropriate technical and organisational measures to protect your personal information, including:

  • Encryption of data in transit and at rest
  • Secure password hashing
  • Regular security assessments
  • Limited access to personal data on a need-to-know basis

Payment card details are never stored on our servers - they are processed directly by Stripe.

6. Your Rights

Under UK data protection laws, you have the right to:

  • Access the personal information we hold about you
  • Correct inaccurate personal information
  • Request deletion of your personal information
  • Object to processing of your personal information
  • Request restriction of processing
  • Data portability
  • Withdraw consent at any time

To exercise any of these rights, please contact us at privacy@what4wheels.com

7. Cookies

We use essential cookies to:

  • Keep you signed in to your account
  • Remember your preferences
  • Ensure the security of your session

We do not use advertising or tracking cookies from third parties.

8. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with our services. If you delete your account, we will delete your personal information within 30 days, except where we are required to retain it for legal purposes.

Order records are retained for 7 years for tax and accounting purposes.

9. Children's Privacy

Our service is not intended for children under 16. We do not knowingly collect personal information from children under 16. If you believe we have collected information from a child under 16, please contact us immediately.

10. International Transfers

Your information may be transferred to and processed in countries outside the UK. Where this happens, we ensure appropriate safeguards are in place to protect your information in accordance with UK data protection laws.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on this page and updating the "Last updated" date. We encourage you to review this page periodically.

12. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at:

13. Supervisory Authority

You have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have not handled your personal information properly. Visit ico.org.uk for more information.